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Why do some programs grow while others fail

By Terrence R. Redding March 1, 2010

SALT 2010 Orlando, Florida

Why some programs grow while others fail, SALT 2010 Orlando, Florida, March 2010

This paper presentation addressed why some college continuing professional education programs are growing, while other programs are declining. Using quantitative data from course enrollments for the past six years as a quantitative measure of program growth, and a survey of staff and faculty supporting the programs, OnLine Training’s institutional research component addressed the question.

OLT offers continuing professional education courses nation-wide and works with approximately 23 colleges providing online continuing professional education courses. Most of these courses are mandatory pre-licensing courses. OLT tracks course by course, and program by program enrollments. During this period of economic downturn OLT noted that some programs are growing rapidly, while at the same time other programs appear to be in decline. This research effort addresses the question, what factors are associated with program growth and what factors are associated with program decline. Eight growth factors were identified and sixteen decline factors were also identified.

The primary factors associated with growth appear to be attitudinal and personnel related. Those programs oriented on growth, which are actively managed, with a large product mix are enjoying strong growth. The factors associated with decline are a mix between institutional and a failure to understand the factors associated with maintaining a viable program. For more information please contact OLT at 561-283-0333.

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Terrence R. Redding

Dr. Redding has been designing and teaching adult education courses since 1968. Terry is a past W. K. Kellogg Fellow and has a doctoral degree in Adult and Higher Education. He has a Master’s Degree in the Psychology of Education and is an honors graduate with a Bachelor of Science degree in Education. His research has dealt with adult motivation theory and the origins of self-directed learning readiness. He has specialized in cognitive learning models and is the co-developer of the Honeycutt Redding Cognitive Task Analysis Model.

For more than thirty years, he has been involved in an ongoing series of research projects associated with the development of high self-directed learning readiness. Of great significance is the finding that children between ages 8 and 15 who become highly self-directed learners typically share a common childhood experience. Redding has labeled this experience “the first moment of lasting excitement.” High self-directed learners who share this common experience can remember some event that has captured their imagination for life. Typically, these individuals find their lifelong learning endeavors in some way tied to this “first moment of lasting excitement”.

He held his first insurance license in 1974 and was again licensed from 1989 through 1992 as part of his responsibilities at the Oklahoma Research Center for Continuing Professional and Higher Education. More recently, Terry has been the Director of Corporate Training and Corporate Computer Training at Palm Beach Atlantic College. He is the author of numerous referred chapters dealing with adult learning theory and the founder of the OnLine Training Institute.

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